
Why choose London Stop Smoking?
MeetSusannah.
Clinical hypnotherapist, working with smoking, vaping and addiction for over 20 years.
I’ve worked with addiction and habits for over 20 years, in the NHS and in private practice. No two people are the same. Each session is based on your own unique habits and reasons for stopping.

My approach
Personalised hypnotherapy.Tailored to you.
Your session starts with a conversation about your habits, your triggers, what smoking or vaping does for you, and why you want to stop.
The aim is for you to feel like a non-smoker, rather than someone battling against cravings, and without turning to food, alcohol or anything else instead.
My training covers psychology, CBT, neuroscience, psychotherapy and several forms of hypnotherapy, and I keep refining my methods through research and professional development.
How I work
The same principles have guided my work for over 20 years.
- 01
Honest advice
If something else needs attention first, such as stress, anxiety or low mood, I’ll tell you.
- 02
Tailored to you
Your session is shaped by your own habits and associations.
- 03
The drive, not the craving
We work on the subconscious drive to smoke, rather than suppressing cravings.
- 04
No substitutes
The aim is a clean break, without swapping cigarettes for food, alcohol or another crutch.
- 05
From your own home
All sessions are by Zoom, so there’s no travelling and you can relax somewhere familiar.
- 06
Calm and confidential
Your session is deeply relaxing and completely confidential.

Qualifications
Training
- BSc (Hons) Psychology
- Diploma in Curative HypnotherapyTherapy Training College, Birmingham
- Diploma in Clinical HypnotherapyLondon Hypnotherapy Academy
- Diploma in Solution Focused HypnotherapyCPHT
Registration
- Senior Qualification in Hypnotherapy Practice (SQHP)General Hypnotherapy Standards Council
- HPDNational Council for Hypnotherapy
- General Hypnotherapy RegisterRegistered member
- Code of ethicsFollows the GHSC code of ethics
Why I don’t offer guarantees
Stopping smoking takes your commitment. Hypnotherapy can’t make anyone change if they aren’t ready, and no honest therapist can promise a result.
Lifetime guarantees and unlimited free sessions can also work against you, because they suggest that smoking is still an option. So I don’t offer them.
Results vary from person to person. Hypnosis is a cooperative process.
Start with a conversation.
Tell me about your smoking or vaping and what you’d like to change. I reply within 24 hours.
More information
Why choose London Stop Smoking?
For anyone who wants the detail.
High standards
The hypnotherapy profession is becoming more regulated, to keep standards high and protect the public. London Stop Smoking welcomes this as a positive step, and aims to meet and exceed these standards through continuing professional development and professional membership.
Susannah Saunders holds the Senior Qualification in Hypnotherapy Practice (SQHP) from the General Hypnotherapy Standards Council and follows its code of ethics.
Over 20 years’ experience
Susannah has over 20 years’ experience of working with addiction. Her training includes psychology, CBT, several forms of hypnotherapy, neuroscience and psychotherapy, and she has worked in both the NHS and private practice. Her approach has been developed from many techniques and refined through work with many clients.
A programme tailored to you
The stop smoking programme is based on research, with one session tailored to you. There are no generic questionnaires or one-size-fits-all scripts. The focus is on becoming a non-smoker, not on managing cravings.
Key elements of the stop smoking programme
- An honest, high-quality service focused on long-term change
- Techniques refined through ongoing research and development
- Treatment tailored to your needs, habits and associations
- Working with the subconscious drive to smoke, rather than suppressing cravings
- The aim of becoming a confident non-smoker
- No reliance on substitutes such as food, alcohol or other crutches
- Care and professionalism throughout
- A personalised approach to a healthier, smoke-free future
Why there are no guarantees
Stopping smoking needs genuine commitment, and hypnotherapy cannot force change on anyone who is not ready. Lifetime guarantees and unlimited aftercare are not offered, because they can encourage the idea that smoking is still an option.
Results vary from person to person and no guarantee is given. Hypnosis is a cooperative process.